Social Media was all ears
The Clover company took the fun aspects of the Micvac technology seriously. With the new brand, The Whistling Chef, they went all in with the whistling sound that the package makes when the meal is evenly heated. The promotion campaign, where groups of chefs walked around whistling in varoius South African cities, went instantly viral.
Part of the campaign for The Whistling Chef was groups of chefs walking around whistling and flash mobs.