Micvac has formed a successful partnership with Miratorg, Russia’s leading producer of meat and the country’s number one producer of high quality, meat-based ready meals.
Miratorg identified Micvac as the perfect partner for chilled ready meal processing and packaging as they were looking for a truly innovative solution. With the Micvac system they saw the chance to implement an efficient and sustainable production process which would guarantee the freshness and tastiness of their ingredients on a large scale.
Using the Micvac system Miratorg has successfully launched a series of fresh chilled ready meals in the Moscow region. The meals are on offer in shops and supermarkets that cater to office workers looking for a healthy, tasty alternative to their usual business lunch, or an easy, delicious evening meal after work.
In order to introduce consumers to the new line of Miratorg products, the company is currently holding a series of tasting and sampling events in shops and supermarkets. Consumers can taste the freshness and quality of the meals for themselves. The reaction has been so positive that, within the tasting periods, the sales in these supermarkets have tripled
Press release – Micvac partners with Miratorg, Russia’s biggest producer of meat
Communiqué de presse – Micvac engage une collaboration avec Miratorg, le plus gros producteur de viande de Russie
Pressemeldung – Russlands größter Fleischproduzent Miratorg setzt auf die Technologie von Micvac
Nota de prensa – Micvac se asocia con Miratorg, el mayor productor de carne en Rusia