Swedish food tech company, Micvac, has created the position of Country Manager Germany to strengthen and expand European operations. Appointed in September 2017, the new manager, Guido Kassel, brings over 30 years of industry experience, mechanical engineering knowledge and sales and distribution know-how to the new position.
Micvac, which developed an innovative method of producing chilled ready meals, markets this method to the food and food service industries. Following the recent appointment of a Country Manager France, the new Country Manager Germany will lend his support to the company’s solid growth in Europe.
“I am fascinated by Micvac’s concept, which, despite using innovative technology, is extraordinarily straightforward and simple,” says Guido Kassel. “It stands for future-oriented quality, flavour and natural wholesomeness.”