Are you looking to develop new products to put on the chilled ready meals market? Keep reading. The Micvac method offers a number of advantages to consumers and producers alike. Let’s take a quick look at the most prominent features and how modern food packaging design and food care makes a difference.
Packed with sellable differences!
The Micvac in-pack cooking solution offers a number of advantages compared to old techniques. The method allows fast cooking at a high temperature. The result is that more vitamins, texture and colour are preserved, no matter the ingredient. The bonus is that all of the flavour is sealed in the ready meal package.
Other production methods require preservatives to enhance quality and ensure shelf life. With Micvac you don’t need to add anything at all. During the pasteurisation process a natural vacuum is created leaving the tray airtight. The vacuum will keep the meal fresh for weeks and also allows the ready meal package to be displayed upright on the store shelves.
Chilled ready meals are all about convenience. The Micvac method offers new features making it even more practical for the consumer. Smart food packaging design is the key to success. The tray is designed to ensure even heating, all the way through. The clever little valve will make a whistling sound when the ready meal is ready to eat.
Micvac reached an NPS score of 65 and satisfaction score of over 85% in the last consumer research survey in the UK.
Communicating the benefits
Over the years we have learnt a lot about the chilled ready meals market, end consumers and how they receive the Micvac method. We are more than happy to help you navigate past the beginner’s mistakes and find more efficient routes to the hearts and stomachs of your potential consumers. Communicate the benefits the right way and you are sure to find a niche among the chilled ready meals manufacturers.
Here are the top/classic arguments for buying a meal produced with the Micvac method. Which ones are viable on your market?
- Higher nutrition values through fast pasteurisation
- Extra convenient – signals when it’s ready
- Food safety guaranteed – visible vacuum
- Extended shelf life without additives
- Maximum taste – flavour stays in the tray