Are you looking to develop new products to put on the chilled ready meals market? Keep reading. The Micvac method offers a number of advantages to consumers and producers alike. Let’s take a quick look at the most prominent features and how modern food packaging design and food care makes a difference.
Packed with sellable differences!
Even more convenient for the consumer
With the Micvac method, the food is gently cooked and pasteurised in the package. This way both taste and nutrition are preserved without unnecessary additives. The package is cleverly designed to signal when the meal is evenly warm and ready to eat.
Safe product and efficient transport
The in-pack cooking process delivers airtight ready meals. Since the food is cooked in sealed packs, no one touches the food until the consumer removes the film. The Micvac tray is designed to use just the right amount of packaging for the content, which means no unnecessary air is transported.
Less food waste and more shelf space
Meals made with the Micvac method have a shelf life of approximately 45 days. With that much time to sell the product, stores can reduce food waste to a minimum. The vacuumised packages takes up less space and can be displayed upright, allowing maximum use of the shelf space.
Micvac reached an NPS score of 65 and satisfaction score of over 85% in the last consumer research survey in the UK.
Communicating the benefits
Over the years we have learnt a lot about the chilled ready meals market, end consumers and how they receive the Micvac method. We are more than happy to help you navigate past the beginner’s mistakes and find more efficient routes to the hearts and stomachs of your potential consumers. Communicate the benefits the right way and you are sure to find a niche among the chilled ready meals manufacturers.
Here are the top/classic arguments for buying a meal produced with the Micvac method. Which ones are viable on your market?
- Higher nutrition values through fast pasteurisation
- Extra convenient – signals when it’s ready
- Food safety guaranteed – visible vacuum
- Extended shelf life without additives
- Maximum taste – flavour stays in the tray