Marketing tools
We’ll help you get off to a flying start!
Are you planning to use the Micvac method to launch a new chilled ready meals brand? Our marketing department is happy to share know-how and market insights, various market studies and test results with you. There is no holding back. We succeed when you succeed.
Micvac reached an NPS score of 65 and satisfaction score of over 85% in the last consumer research survey in the UK.
We have tested Micvac with consumers in Germany, France and the UK. Using the Net Promoter Score to gauge the loyalty of consumers who tasted meals made with the Micvac process the ratings in each country are very high. The highest ratings were provided by ‘promoters’ amongst the UK consumers, indicating that consumers not only liked the meals but would recommend them to other people to buy.
Market studies
We have conducted market studies in several European countries and gained some exciting insights about the consumers and the chilled ready meals market. If you wish to conduct a study of your specific market, we have a long-standing co-operation with a renowned research company, and are happy to help you out with the details.
“We wouldn’t be where we are today without Micvac.”
“I was really pleased with all the help I got from Micvac in planning and setting up the plant. To be able to use all their knowledge was very valuable for us”
“Some stores have to throw away a lot of chilled ready meals, but this is not a problem for K-Supermarket – with the HK-products wastage is just 1 percent.”
Sleeve & display possibilities
If you need more tangible assistance we can help you develop communication concepts, sleeve design etc. through our marketing partners.
