Foodtech company Micvac has mapped Swedish consumers’ consumption of chilled ready meals. The results show that almost 60 per cent eat it at least once a year, generally because they regard it as tasty, convenience and good value for money.
“This survey contributes important knowledge about consumers in a young product category,” says Malin Brodén, Marketing Director at Micvac.
The survey was conducted by Scandinavian Retail Center in Norstatpanel, on behalf of foodtech company Micvac. The aim was to create a better understanding of the consumer in the category of fresh ready meals.
“This is a category that is still relatively young. But it is growing strongly – at around 25 per cent a year in recent years, discounting the pandemic year of 2020. This is why we felt this survey was necessary, so that we can better understand the consumer,” says Malin Brodén.
Press release: New survey: More than half the population eats fresh ready meals
Pressmeddelande: Ny undersökning: Mer än hälften av befolkningen äter färsk färdigmat
If you are interested to read the survey (only in Swedish) you can get it here.