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Three tips to boost sales in the chilled ready meals category

The chilled ready meals category is as yet relatively new to the market. To increase its understanding of the consumer, foodtech company Micvac recently had a consumer survey conducted. The results contribute invaluable insights for suppliers in the category. Malin…

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New Sales Manager joins Micvac

We welcome Magnus Sidling to our growing Micvac team as Sales Manager! Magnus will further strengthen our focus on providing excellent business development support to our existing customers. He will also be a key part of bringing onboard new customers…

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New Finance & Admin Director joins Micvac

We are very happy to welcome Farhad Miri as our new Finance & Admin Director, starting 1st of March. Most recently he was Finance Business Partner at Macgregor Sweden AB and one of four senior business controllers handling the global…

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Press release: Lidl launches new ready meals

– produced using the Micvac method Since November, grocery giant Lidl in Sweden is selling three ready meals produced by Smålandskräftan using the innovative Micvac method. The meals are Meatballs with Mashed Potatoes, Sausage Stroganoff and Pasta Pomodoro, and the…

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Micvac offers remote demonstrations

Micvac is now able to offer remote demonstrations of our technology, even including recipe development sessions from our pilot plant in Mölndal, Sweden. Our team will pre-plan together with you and accompany you every step of the way. Please contact…

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Micvac supports cooperation to reduce food waste

The food industry and national authorities alike want to reduce food waste along the whole chain. IVL, the Swedish Environmental Research Institute, is coordinating a cooperation programme to reduce food waste. Organisations along the entire food chain, from producer to…

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