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Press release: Micvac exhibits at SIAL Paris 2016

Micvac will again participate at this very interesting fair for the French and international food industry. It takes place 16-20 October in Paris. Micvac established a local French office in 2015 and sees many opportunities in this market. “This will be a great opportunity for me to be able to meet with French companies and show them our innovative technique to produce chilled ready meals”, says Christian Benedict, Country Manager France.
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“Following our research done in France and Germany,
we conducted a consumer study in the UK earlier this year, together with Robin Birn, to better understand the market and the consumers’ preferences for chilled ready meals. We will present the results of this new study during SIAL”, continues Christina Frohm Kramer, Marketing Director Micvac. The presentation will take place in room 516 in the Convention Centre on Tuesday 18th of October at 11:00. More information about the research is to be find in the appendix enclosed.

 

There will also be a presentation on Sunday 16th of October at 15:45 by Christian Benedict. It is a part of the Sial Conference Program and the theme is “Micvac: a fresh and natural way to cook ready meals”. It will be held in the In-Food Centre in hall 6.Since the last exhibition there has been a lot of activity at Micvac gaining new customers worldwide, such as in South Korea and in Colombia, and also new development in packaging, process and machinery. “One of our customers recently launched recipes in the new two compartment tray and more will follow”, says Håkan Pettersson, Managing Director Micvac.

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Visit Micvac during SIAL in hall 7 / stand E281 

We would be very happy to discuss and explain our unique method to you. Or why not get a taste of it?

 

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