The Swedish company Gooh (short for good and healthy) was the very first company to adopt the Micvac method, and it launched a range of premium chilled ready meals back in 2005. Today, they are first again – launching new premium recipes in a two-compartment tray.
There will be two new recipes, Chicken Red Curry and Chicken Garam Masala, and the products will be available in the shops in Sweden from 11th April.
“We’re very happy to be able to launch this new range of products on the Swedish market,” says Anna Barrner, Nordic Marketing & Innovation Manager – Ready To Eat at Lantmännen. “These new recipes reflect our wish always to serve the best quality and taste, but it also provides a new eating experience as the rice and chicken are separated in two compartments. We know that consumers request this kind of meal.”
“It all started with Stefano Catenacci, the chef of the one Michelin star restaurant Operakällaren, who wanted to offer ready meals with restaurant quality. Gooh belongs to the Lantmännen Group, which gives the company strength and stability. We’re very much looking forward to seeing how consumers receive the new two-compartment recipes,” says Christina Frohm Kramer, Marketing & Regional Sales Director at Micvac.
The two-compartment tray has been under development at Micvac for some time. Different versions have been tried out to ensure the functionality of the tray and the valve in combination with the method.